What does Apple know from your data?

Privacy is something everyone values, so as we become more and more connected online, we become more and more concerned about volunteering our information. Tech companies like Apple, Google, Facebook, and Amazon not only get the data we willingly provide, but also get lots of data we unwittingly provide. How much are you unsuspectingly providing to Apple?

What Facebook & Google Know

Let’s first look at what Facebook knows about you. As the biggest social network in the world, Facebook makes a lot of money through advertising. The more data it gathers about you, the more able they are to target you with relevant ads. Aside from the information you provide when you open an account, Facebook also tracks your browsing history, knows your social circle, and keeps note of your general interests.

Facebook also retains the names and numbers of people in your contact list who are not yet on Facebook to create “shadow profiles.” When they sign up for the social network, these contacts appear in your “People You May Know” recommendations.

Facebook’s Messenger app keeps a record of all your conversations, contacts, and even SMS messages (if you give Messenger permission to manage them).

Google also gathers data to target users with promotions and advertising. But they have more data to collate and play with, thanks to their other services like Google Maps, AdSense, and YouTube. They know the places you’ve been, the things you buy online, and the music you like.

What Apple Knows

Compared with Facebook and Google, Apple knows little about you. They know your name, home address, email address, all the apps and songs you’ve downloaded, and anything you’ve purchased in the Apple Store.

Facebook, Google, and Apple all allow you to download a file that reveals what they know about you. The files from Facebook and Google are often massive, sometimes containing gigabytes’ worth of data. Apple’s files are a lot smaller, and they make it more difficult for you or a hacker to download and see all the information they have on you.

Protecting your privacy online doesn’t mean you have to swear off Facebook or stop using Google’s services, but knowing how these companies collect information about you is the first step. If you want to learn more about how Apple collects information on you, don’t hesitate to give our experts a call.

Best new features in the updated Gmail

Aside from a new look, Google introduced substantial improvements to Gmail, including functions that let you enable confidential mode, snooze emails, unsubscribe faster, and enjoy greater protection from spam. Here are the most notable ones.

Confidential Mode

This feature lets you set an expiration date for your email after which it self-destructs. Sending mail on confidential mode doesn’t just auto-eliminate them; it also prevents receivers from copying, forwarding or downloading the message and its attachments. A sender also has an option to set a password for a receiver to open the message.

Assistive Unsubscribing

Managing email remains a time drain for many business users, so the assistive unsubscribe function is a welcome addition. With this tool, users can easily unsubscribe from unwanted promotional mail or newsletters without having to open an email to do so. This feature recommends unsubscribing from particular senders based on whether you open their email frequently or rarely.

Snooze Mails

Like the ‘Mark as Unread’ function, snoozing email reminds you to read or reply to important messages. The clock icon that appears within the email is the snooze button, which allows senders to have an email redelivered at a later time. Users can snooze emails based on a pre-set date (Tomorrow, This Weekend, Next Week, Someday) or pick a specific date and time.

Sidebar Apps

On the right-hand side of the new Gmail is a sidebar that allows you to quickly access your Google Calendar, the new notes button, and Google Tasks. You also have an option to install Gmail add-ons from the G Suite Marketplace, which includes various productivity tools that integrate with Gmail.

Moreover, you can conveniently archive, delete, mark as read or unread, and snooze mail without having to check the box next to the mail, via the inline button. Just hover over the right-hand side of the email line and these buttons will appear.

Security

Users of the new Gmail will also benefit from an added security feature that warns them of potentially harmful email content, particularly spam. The risk warning text doesn’t merely tell you of a possible risk but also offers an easy way out via a ‘Delete Now’ button, which lets users eliminate risky emails on the spot.

Other features include smart reply which lets you choose quick responses like ‘Thanks for the mail’ or ‘Not interested’ to reply to emails requiring you to respond to a meeting invite and similar messages; a nudging feature, which reminds users to respond to messages that haven’t been replied to; and an offline mode, which allows users to search, create, and delete emails when they're not connected to the internet.

These and other seemingly minor Gmail updates will help you save time and manage your inbox more efficiently. For more productivity tips and recommendations, call our experts today.