Cloud: 4 common myths debunked

Overhyped reports of cloud hacks and server failures can lead some small business owners to be wary of a service that has so much to offer. So what are these common misconceptions about cloud computing? Here are a few myths people believe about the cloud.

#1. Cloud infrastructures are unsecure

Information security is a necessity for every business. And the most prevalent misconception about the cloud is the idea that cloud services lack appropriate security measures to keep data safe from intruders. Most users also think that the data stored in the cloud can be easily accessed by anyone, from anywhere, and at any time.

But the truth is it’s actually more secure for small businesses to use cloud services. Small companies usually can’t afford to hire an IT department let alone train them to deal with online security threats. Cloud providers, on the other hand, offer services such as multi-layered security systems and antivirus protection that not only specialize in keeping infrastructures safe from hackers but are available at a price that is much lower than you would pay for in-house IT staff.

Additionally, large cloud-based services such as G Suite and Office 365 are supported by an infrastructure that constantly installs updates and patches, which helps manage security breaches. This frees you from the burden of installing the updates yourself and managing the overall security of your system.

Users should understand that no company is completely safe from security threats regardless of their IT infrastructure. But data is likely to be more secure in the hands of cloud providers as they are the most prepared and qualified to protect your digital property.

#2. The cloud lacks proper encryption

Most people misunderstand how encryption is implemented to keep your data safe. For example, encryption is generally used for data in transition, where data is protected from anyone seeing it as it travels from one internet address to another. But encryption can also be applied to data at rest, where data is encrypted on a storage drive.

With this in mind, you should understand what types of encryption your business and its data require. When it comes to choosing the right cloud service, it is best to inform yourself about the security measures that a cloud infrastructure implements and look at how it can protect your company’s digital property.

#3. With the cloud you are no longer responsible for data security

While cloud security is important, protecting data ultimately rests on the users who have access to it. Misplacing unlocked mobile devices can leave your data vulnerable and compromise your entire cloud infrastructure. This is why we recommend strong verification mechanisms in place for devices that are used to access the cloud.

#4. The cloud is never faulty

Like many IT services, cloud-based services are not immune to technical difficulties. For example, some cloud businesses have suffered outages and server failures which corrupted files and may have lost data in the process.

Hacking is another reason why some cloud services fail. Using a less than optimal cloud service that is vulnerable to attacks can lead to stolen or deleted data, which would be near impossible to recover if you did not have any offline backups.

Before signing up for any type of cloud service, clarify with its provider what is guaranteed. Most cloud providers make promises about a service’s uptime or its safety from provider-related breaches.

Security is truly one of the biggest barriers to the adoption of cloud computing in a small business. But as cloud services expand and encryption technologies advance, cloud adoption is increasingly becoming the most cost-effective solution to meet the small business owner’s IT demands. Contact us today to learn how your business can take advantage of all the cloud has to offer.

How to get the most from your business data

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do list. Here are a few tricks you can use to make better forecasts.

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value. However, even the most humble mom-and-pop stores and home-based entrepreneurs have access to a broad range of worthwhile information.

It doesn’t make sense to spend half your week mired in spreadsheets and charts if you’re not extracting information that helps increase revenue. Basic data analytics solutions from companies like Microsoft and Google offer solutions to streamline the collection and examination of company information. But with an array of different tools to choose from, what should you consider before investing in one?

How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the insights are presented. Analysis functions must be straightforward and user-friendly.

Are the results actionable? Great insights are worthless if applying them requires another staff member that you can’t afford. Test drive an analytics solution before investing to ensure that its insights are easy to understand and apply.

Does it save you time? If you’re already relying on data analysis for growth, your first priority should be boosting productivity. Look for solutions that will enable you to complete your current analytics tasks in less time.

Is it compatible with other apps? You need a solution that cuts down on manual data entry and doesn’t add steps to any existing processes. Make sure any analytics software you’re considering can integrate with your existing solutions before signing on the dotted line.

Whether your aim is to attract new customers, retain existing clients, expand your services, or decide on a new location, your data is an indispensable asset. It’s there in good times and bad times, just waiting for you to take a closer look.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis software options, get in touch with us today – we’ll be happy to recommend options based on your needs and requirements.

Call-quality issues for internet phones

The earliest phones had power and leakage issues surrounding the wet cell batteries. More recently, cell phones have had their failings as well, such as dropped calls and short battery life. Today, VoIP technology has to deal with some minor complications, too. The keyword, though, is “minor,” and our aim today is to identify these relatively slight hangups and help you optimize an already superior telephony solution.

Choppy Voice

The main factor in disjointed, start-stop sounding messages in a VoIP environment is packet loss, which occurs if individual data “packets” are lost in transmission. When this occurs, the gateway at the receiving end of the call tries to predict what’s been lost, but when it can’t, the gap in data remains empty. With a simple tweak to your VoIP system’s bandwidth settings, sending and receiving voice data will become smoother and significantly reduce these interruptions.

Static

Many VoIP systems use an ATA, or Analog Telephone Adapter, to convert analog voice signals to digital signals. This sometimes produces static during calls, with the culprits usually being incompatible power supplies or feedback from the phones plugged into the ATA. Easy fixes include unplugging/replugging the ATA and/or the devices connected to it, or switching to IP Phones, which require no analog/digital conversions.

Voice Echo

It’s fun to hear your voice repeating throughout the high-walled canyon you’re hiking, but not so great when you’re having a quick chat on the phone. Although VoIP echo won’t totally disrupt your conversation, there are a few things you can do to reduce it, such as adjusting volume and gain settings, upgrading your USB headsets, or implementing VoIP echo cancellation software.

Post-dial Delay

Commonly referred to as PDD in VoIP parlance, post-dial delay is fairly self-explanatory. It refers to a delay between the time the caller finishes dialing and when they hear ringing, a busy signal, or some other kind of “in-call” information. It can be a nuisance when, instead of the ringing being delayed, it never actually occurs and you suddenly realize that your call has been connected.

This is actually an external issue from a vital piece of VoIP technology known as SIP (Session Initiation Protocol). At the moment, the only solace we can offer is that its widespread nature means you’re not alone, and a solution should be coming along soon.

By now, it’s clear to most small- and medium-sized businesses that a VoIP phone system can benefit them, even with the occasional delayed ring or scratchy call. Because what we’ve learned from previous telephony advances is that inconveniences like these are manageable. We can help you manage — from VoIP planning to installation to optimization, contact us today for more information.