2017 HIPAA forecast: 3 important reminders

Although totally necessary, data privacy regulations are often a gigantic headache. And king among the various compliance standards is HIPAA. Despite the legislation’s enactment back in 2003, the rules governing electronic medical records and protected health information continue to change and evolve every year. Let’s take a moment to go over three things you need to remember for HIPAA compliance as 2017 unfolds.

Compliance leaves the office with you

When you take your phone, laptop, or tablet with you -- as you return home, or go to a meeting outside your office or a seminar out of state -- your data needs to get the same treatment it does inside the office. If you access data from unsecured devices or connections, you could be looking at stiff penalties when audit time rolls around.

As an extension of this principle, business partners with any involvement in your data storage, transfer, or protection are also required to employ best practices. If you have a legal firm on retainer with access to your network, it’s your responsibility to ensure that firm also adheres to compliance rules. Business Associate Agreements are the best way to shield yourself from mistreatment of data by a business partner, and they should be reviewed at least every year.

Most “optional” measures...aren’t actually optional

Confusingly, HHS’s Summary of the HIPAA Security Rule page has a heading titled Required and Addressable Implementation Specifications. The synopsis can be interpreted as, “Although we listed some safeguards as addressable, we actually mean that they have to be implemented. But how you do so is up to you.”

2016 saw a massive uptick in the number of HHS audits and the fines the government entity doled out. Consequently, whenever safeguards or measures allow for wiggle room or subjective interpretation, we always recommend going above and beyond. Compared to fines that soar into the millions of dollars, hiring a managed IT service provider is more than worth it.

This is about more than being “careful”

Some providers are quick to point out that compliance is about stringent safeguards to prevent even the tiniest of breaches. How do you think those practices would respond if you told them one Ponemon survey found that 90% of healthcare practices experienced a data breach during a two-year period?

Managing cyber security is becoming a problem for organizations in every industry. Business owners need to acknowledge that the threats are real, and that solutions must be exhaustive. In fact, most states have enacted their own variation of patient privacy legislation. So if you’ve found a thorough walkthrough of compliance written by someone located in another state, that’s not going to cut it.

To confidently achieve HIPAA compliance, you need IT technicians with experience adapting to years of changes to this complicated legal framework. Call us today so we can help you secure and manage your electronic medical records and protected health information.

The business benefits of CRM software

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t already using CRM, here are five reasons why you should definitely give it a chance.

Grows with your business The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your data CRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than rifling through thousands of documents, sticky-notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer service Your sales team could be the most persuasive individuals in the world, but this means nothing if they can’t recall anything about their clients and their preferences. When your sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

From here, sales representatives, armed with detailed customer information, will be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnel CRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to one of your closers.

Analyzes sales data With real-time sales information, business managers can track marketing campaigns and adjust their strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon rather than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to help inform future business decisions.

Understanding your customers can put you several steps ahead of the competition. If you need to manage contacts, eliminate time-consuming procedures, and improve your sales performance, CRM is the perfect business solution.

Contact us today to find out whether CRM is the right fit for your business.

Apple’s new year comes with new malware

We love Mac computers as much as anyone does, but even we have to admit the notion of superior cybersecurity can be a bit overblown. Malware still finds its way onto Apple devices, and the only remedy is preparedness. Take a minute to brush up on the first Apple malware of 2017 before it puts a damper on your new year.

Where did it come from?

Dubbed ‘Fruitfly’ by the powers that be at Apple, it looks as though this relatively harmless malware has been hiding inside of OS X for several years. Fruitfly contains code that indicates it was adapted to move from a previous build of OS X to ‘Yosemite,’ which makes it at least three years old.

In fact, there are some lines of code from a library that hasn’t been used since 1998. It’s possible these were included to help hide Fruitfly, but experts have no idea how long it has been holed up inside the infected machines, or who created it.

What does it do?

So far, most of the instances of Fruitfly have been at biomedical research institutions. The administrators who discovered the malware explained that it seems to be written to grab screenshots and gain access to a computer’s webcam.

Considering the specific nature of its victims, and what it can accomplish, Fruitfly seems to be a targeted attack that won’t affect the majority of Mac users. However, Apple has yet to release a patch, and dealing with malware is not something to be put off for another day.

How should I proceed?

We’re always harping on the importance of network monitoring, and now we finally have proof that we are right. Fruitfly was first discovered by an administrator that noticed abnormal outbound network traffic from an individual workstation. Until Apple releases a patch, a better-safe-than-sorry solution is to contact your IT provider about any possible irregularities in your network traffic.

If you don’t have a managed IT services provider, this is the time to start considering one. Despite misconceptions, Apple devices need just as much care and attention as Microsoft and Linux PCs. And it’s not just security; if you want to optimize workstation performance, create a disaster recovery plan, or upgrade your database. Message today to get started.